Air Serbia aims for new loyalty program to drive profit

Air Serbia plans to roll out its new frequent flyer program this year, replacing the Etihad Guest loyalty scheme it has used since 2013. The airline aims to develop the program into a standalone profit-generating segment of its business. It will utilise the US-based Loyalty Juggernaut’s GRAVTY module, the world's first cloud-native, patented, enterprise loyalty platform, which will enable real-time, data-driven engagement with consumers. The company is utilised by Emirates, WestJet, Viva, Global