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American Makes a Bet That Customers Won’t Hate and May Actually Prefer Longer Trips

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American Makes a Bet That Customers Won’t Hate and May Actually Prefer Longer Trips

Yesterday I talked about how American is trying to improve its DFW hub by adding more block time (longer flight durations) and going from a nine to 13-bank hub structure. This is likely to mean longer trip durations for travelers, so… will they go for it? Before we get into that, let’s look at what...

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