How can airlines build a lasting brand in the age of sustainability? Using the 6X+S Airline Brand Model

Airline brands are different. 15 years ago, within weeks of launching SimpliFlying, I released my seminal whitepaper detailing the 6 steps airlines could take to build a lasting and lovable brand. I called it the 6X Airline Brand Model. The model has been the foundation of SimpliFlying’s work with over 100 airlines and airports globally since 2008 and featured prominently in ... Read more The post How can airlines build a lasting brand in the age of sustainability?