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Commercial Aviation

Airlines, airports, and commercial flight news

564 articles • Updated about 1 hour ago
APEX Selects Katie Murphy as Director of Membership & Events
✈️ Commercial Aviation

APEX Selects Katie Murphy as Director of Membership & Events

Murphy to Drive World-Class Member Satisfaction, Attendee NPS, and Evolution of APEX’s World Class Global Events LONDON, April 18, 2023 – The Airline Passenger Experience Association (APEX), today announced the selection of Katie Murphy as Director of Membership & Events. In her new role, Murphy will serve as a key leader at APEX, working with […] The post APEX Selects Katie Murphy as Director of Membership & Events appeared first on APEX.

APEX Aviation • Apr 18, 2023
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The Best Airline Advertising Campaigns on April Fools’ Day – 2023 Edition (and one airline conspicuous by absence)
✈️ Commercial Aviation

The Best Airline Advertising Campaigns on April Fools’ Day – 2023 Edition (and one airline conspicuous by absence)

I like airline brands that know how to have some fun with their advertising campaigns. It’s that time of the year, and airlines are once again busy fooling their distracted social media followers and customers while making the rest of the world laugh. The SimpliFlying research team spent the last weekend tracking most of the April Fool’s ... Read more The post The Best Airline Advertising Campaigns on April Fools’ Day – 2023 Edition (and one airline conspicuous by absence) appeared fir

SimpliFlying • Apr 04, 2023
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How can airlines build a lasting brand in the age of sustainability? Using the 6X+S Airline Brand Model
✈️ Commercial Aviation

How can airlines build a lasting brand in the age of sustainability? Using the 6X+S Airline Brand Model

Airline brands are different. 15 years ago, within weeks of launching SimpliFlying, I released my seminal whitepaper detailing the 6 steps airlines could take to build a lasting and lovable brand. I called it the 6X Airline Brand Model. The model has been the foundation of SimpliFlying’s work with over 100 airlines and airports globally since 2008 and featured prominently in ... Read more The post How can airlines build a lasting brand in the age of sustainability?

SimpliFlying • Mar 31, 2023
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Air India released the most non-Indian amenity kits ever, and we re-did them
✈️ Commercial Aviation

Air India released the most non-Indian amenity kits ever, and we re-did them

Recently, Air India launched new amenities for its premium passengers featuring off-the-shelf TUMI kits. These kits are common across various international airlines, and I have a few of the same kits in different colours from my previous flights on EVA Air and a few Middle East carriers. While global flyers may recognise the kits, I doubt they would ... Read more The post Air India released the most non-Indian amenity kits ever, and we re-did them appeared first on SimpliFlying -

SimpliFlying • Mar 30, 2023
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767 Flight Deck Preflight
✈️ Commercial Aviation

767 Flight Deck Preflight

Time for Work The flight crew arrives at the Boeing 767 freighter between 30 and 60 minutes prior to departure. If the pilots expect an on-time departure, they’ll be busy until pushback. This is a [...] The post 767 Flight Deck Preflight appeared first on AeroSavvy.

AeroSavvy • Feb 28, 2023
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A selection of this year’s Christmas campaigns
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A selection of this year’s Christmas campaigns

With Christmas almost upon us, we’ve taken a look at what a selection of airlines and airports have done to celebrate the Festive season. Air Canada – Together for the holidays Air Canada is celebrating the holiday season with a new, short film with a message of togetherness. Launched on December 5th across Canada, the ... Read more The post A selection of this year’s Christmas campaigns appeared first on SimpliFlying - Making Airlines Remarkable.

SimpliFlying • Dec 20, 2022
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Ten airline marketing campaigns from 2022 we loved
✈️ Commercial Aviation

Ten airline marketing campaigns from 2022 we loved

This piece comes from the Winter issue of Aviation Marketing Review (AMR) magazine.  Read the whole issue here. With most post–pandemic travel restrictions coming to an end in 2022, airline marketing was back.  Over the past year we’ve seen some great campaigns where airlines have been reintroducing themselves to the travelling public. Here are ten ... Read more The post Ten airline marketing campaigns from 2022 we loved appeared first on SimpliFlying - Making Airlines Remarkable.

SimpliFlying • Dec 16, 2022
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Read the new issue of Aviation Marketing Review
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Read the new issue of Aviation Marketing Review

The Winter edition of Airline Marketing Review (AMR) looks at a selection of airline marketing campaigns from the past quarter. We’ve also got a round-up of our ten favourite campaigns of the year, as well as features on Christmas and the FIFA World Cup. Read and download it here. Since 2012, when we started this publication, we’ve showcased 1500+ ... Read more The post Read the new issue of Aviation Marketing Review appeared first on SimpliFlying - Making Airlines Remarkable

SimpliFlying • Dec 14, 2022
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The Twitter meltdown and what you should do now
✈️ Commercial Aviation

The Twitter meltdown and what you should do now

The social network Twitter has seen a lot of upheaval since it was acquired by billionnaire and SpaceX / Tesla owner Elon Musk last month.  Recently the disruption and major changes have even led to questions of whether it will survive. With Twitter having such a crucial role in most airlines and airports’ communications and customer ... Read more The post The Twitter meltdown and what you should do now appeared first on SimpliFlying - Making Airlines Remarkable.

SimpliFlying • Nov 18, 2022
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Is CORSIA “a climate fraud”?
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Is CORSIA “a climate fraud”?

This article originally appeared in our Sustainability in the Air Newsletter. The International Civil Aviation Organization (ICAO) Assembly is currently taking place in Montreal, with a key focus being on sustainability.  As part of that, controversies around the industry’s Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) programme are emerging, with one group accusing it of being a ... Read more The post Is CORSIA “a climate fraud”? appeared fi

SimpliFlying • Oct 05, 2022
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Anatomy of a Freighter
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Anatomy of a Freighter

Passenger and cargo aircraft look the same when flying over head. Most of the popular Boeing and Airbus passenger jets, like the 767, 747, A330, and A350, have cargo counterparts. From a distance, they all [...] The post Anatomy of a Freighter appeared first on AeroSavvy.

AeroSavvy • Mar 26, 2022
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Exhibit at APEX EXPO
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Exhibit at APEX EXPO

More than 5,000 industry professionals, including 500+ representatives from 100+ airlines are expected to walk this year’s APEX EXPO show floor – will your booth be one they visit? Join the 300+ exhibiting content providers, OEMs, systems manufacturers, and other industry suppliers from around the globe in showcasing the latest technologies, products, and content. To participate […] The post Exhibit at APEX EXPO appeared first on APEX.

APEX Aviation • May 25, 2021
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The Plane Paradox: More Automation Should Mean More Training
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The Plane Paradox: More Automation Should Mean More Training

SHORTLY AFTER A Smartlynx Estonian Airbus 320 took off on February 28, 2018, all four of the aircraft’s flight control computers stopped working. Each performed precisely as designed, taking themselves offline after (incorrectly) sensing a fault. The problem, later discovered, was … Continue reading →

Air Transport Safety • Apr 24, 2021
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Proper attire on airplanes
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Proper attire on airplanes

It seems every few weeks there is another news story about a person being denied boarding for wearing something that in the view of the airline is inappropriate. These standards vary and are quite subjective. Some middle eastern airlines will … Continue reading →

Air Transport Safety • Jul 09, 2019
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Questions on the Moscow Superjet crash
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Questions on the Moscow Superjet crash

On May 5, 2019, an Aeroflot Sukhoi Superjet 100-95 crashed when returning to land at the Moscow Shremetyveo airport.  Of the 76 passengers, 41 were killed in the accident.  On departure the flight encountered an area of convective weather. It … Continue reading →

Air Transport Safety • Jun 13, 2019
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Is the Boeing Max safe?
✈️ Commercial Aviation

Is the Boeing Max safe?

There is much concern right now about the Boeing Max.  I have seen also quite a few comments from people saying that they would refuse to fly on it, even after it is approved again.  While a typical response, it … Continue reading →

Air Transport Safety • Apr 22, 2019
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Take a Fatigue “Selfie”!
✈️ Commercial Aviation

Take a Fatigue “Selfie”!

In a previous article I discussed cognitive bias as it relates to flight operations. Although I just hinted at this in the previous article, let me be clear now: Fatigue will exacerbate all of the negative aspects of cognitive bias. … Continue reading →

Air Transport Safety • Feb 18, 2018
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Know your aircraft – System Training
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Know your aircraft – System Training

  System training.  This is part of the curriculum when learning any new aircraft.  Why is it important to talk about here? In recent years there has been a trend towards less and less system training.  At one time we … Continue reading →

Air Transport Safety • Jan 31, 2018
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Angle of Attack book released!
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Angle of Attack book released!

NOW AVAILABLE FOR ORDER  Finally, the definitive book on the Titanic of aviation accidents, a state-of-the-art jet that couldn’t stall until it did and took the lives of 228 Air France passengers and crew. Based on exclusive interviews with the … Continue reading →

Air Transport Safety • Aug 02, 2017
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