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The Airline Passenger Experience Association (APEX) has partnered with SimpliFlying to launch a new sustainability program for global airlines called APEX Greener powered by SimpliFlying. The post APEX and SimpliFlying launch groundbreaking programme to make passenger experience greener appeared first on SimpliFlying - Making Airlines Remarkable.
I have a friend who has been flying as a Captain for United Airlines for a couple of decades. When I last flew with him just before the pandemic, he spoke highly of the former CEO, Oscar Munoz. I was pleasantly surprised because pilots and their unions seldom have good terms with airline management. I ... Read more The post How Oscar Munoz turned around United Airlines by focusing on the employees appeared first on SimpliFlying - Making Airlines Remarkable.
Murphy to Drive World-Class Member Satisfaction, Attendee NPS, and Evolution of APEX’s World Class Global Events LONDON, April 18, 2023 – The Airline Passenger Experience Association (APEX), today announced the selection of Katie Murphy as Director of Membership & Events. In her new role, Murphy will serve as a key leader at APEX, working with […] The post APEX Selects Katie Murphy as Director of Membership & Events appeared first on APEX.
I like airline brands that know how to have some fun with their advertising campaigns. It’s that time of the year, and airlines are once again busy fooling their distracted social media followers and customers while making the rest of the world laugh. The SimpliFlying research team spent the last weekend tracking most of the April Fool’s ... Read more The post The Best Airline Advertising Campaigns on April Fools’ Day – 2023 Edition (and one airline conspicuous by absence) appeared fir
Airline brands are different. 15 years ago, within weeks of launching SimpliFlying, I released my seminal whitepaper detailing the 6 steps airlines could take to build a lasting and lovable brand. I called it the 6X Airline Brand Model. The model has been the foundation of SimpliFlying’s work with over 100 airlines and airports globally since 2008 and featured prominently in ... Read more The post How can airlines build a lasting brand in the age of sustainability?
Recently, Air India launched new amenities for its premium passengers featuring off-the-shelf TUMI kits. These kits are common across various international airlines, and I have a few of the same kits in different colours from my previous flights on EVA Air and a few Middle East carriers. While global flyers may recognise the kits, I doubt they would ... Read more The post Air India released the most non-Indian amenity kits ever, and we re-did them appeared first on SimpliFlying -
Time for Work The flight crew arrives at the Boeing 767 freighter between 30 and 60 minutes prior to departure. If the pilots expect an on-time departure, they’ll be busy until pushback. This is a [...] The post 767 Flight Deck Preflight appeared first on AeroSavvy.
With Christmas almost upon us, we’ve taken a look at what a selection of airlines and airports have done to celebrate the Festive season. Air Canada – Together for the holidays Air Canada is celebrating the holiday season with a new, short film with a message of togetherness. Launched on December 5th across Canada, the ... Read more The post A selection of this year’s Christmas campaigns appeared first on SimpliFlying - Making Airlines Remarkable.
This piece comes from the Winter issue of Aviation Marketing Review (AMR) magazine. Read the whole issue here. With most post–pandemic travel restrictions coming to an end in 2022, airline marketing was back. Over the past year we’ve seen some great campaigns where airlines have been reintroducing themselves to the travelling public. Here are ten ... Read more The post Ten airline marketing campaigns from 2022 we loved appeared first on SimpliFlying - Making Airlines Remarkable.
The Winter edition of Airline Marketing Review (AMR) looks at a selection of airline marketing campaigns from the past quarter. We’ve also got a round-up of our ten favourite campaigns of the year, as well as features on Christmas and the FIFA World Cup. Read and download it here. Since 2012, when we started this publication, we’ve showcased 1500+ ... Read more The post Read the new issue of Aviation Marketing Review appeared first on SimpliFlying - Making Airlines Remarkable
The social network Twitter has seen a lot of upheaval since it was acquired by billionnaire and SpaceX / Tesla owner Elon Musk last month. Recently the disruption and major changes have even led to questions of whether it will survive. With Twitter having such a crucial role in most airlines and airports’ communications and customer ... Read more The post The Twitter meltdown and what you should do now appeared first on SimpliFlying - Making Airlines Remarkable.
This article originally appeared in our Sustainability in the Air Newsletter. The International Civil Aviation Organization (ICAO) Assembly is currently taking place in Montreal, with a key focus being on sustainability. As part of that, controversies around the industry’s Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) programme are emerging, with one group accusing it of being a ... Read more The post Is CORSIA “a climate fraud”? appeared fi
An encounter with inflight icing can be deadly for any aircraft. Ice detectors, installed on many transport aircraft, provide critical icing information to the flight crew and aircraft ice protection systems. How does an ice [...] The post Aircraft Ice Detection appeared first on AeroSavvy.
Passenger and cargo aircraft look the same when flying over head. Most of the popular Boeing and Airbus passenger jets, like the 767, 747, A330, and A350, have cargo counterparts. From a distance, they all [...] The post Anatomy of a Freighter appeared first on AeroSavvy.
In June of 2021, our family flew a Piper Cherokee Six 1,300 miles from Louisville, Kentucky to Flagstaff, Arizona. The trip was amazing from the start to finish, but the highlight was a scenic flight [...] The post Flying the Grand Canyon appeared first on AeroSavvy.
Large aircraft have a lot of probes for gathering data. One of my favorites on the 767 is the little guy that sits beneath the captain’s windscreen. On humid days, the aspirated total air temperature [...] The post Aspirated Total Air Temperature Probe appeared first on AeroSavvy.
A few years ago, I got the bug to fly small airplanes again. I trained for a few weeks at a local flight school, then rented a Cessna 172 to fly with my family. Renting [...] The post 2700 Miles in a Cherokee Six appeared first on AeroSavvy.
More than 5,000 industry professionals, including 500+ representatives from 100+ airlines are expected to walk this year’s APEX EXPO show floor – will your booth be one they visit? Join the 300+ exhibiting content providers, OEMs, systems manufacturers, and other industry suppliers from around the globe in showcasing the latest technologies, products, and content. To participate […] The post Exhibit at APEX EXPO appeared first on APEX.
WHY DO WE NEED HARD LIMITS ON JET ENGINES?By Captain Shem Malmquist AN FSI COMMENTARY We make a number of assumptions about automation, the good, the bad and the problems. I believe that it is time to put some of these … Continue reading →
SHORTLY AFTER A Smartlynx Estonian Airbus 320 took off on February 28, 2018, all four of the aircraft’s flight control computers stopped working. Each performed precisely as designed, taking themselves offline after (incorrectly) sensing a fault. The problem, later discovered, was … Continue reading →